In a fast-evolving digital world, reaching global markets has become essential for small businesses to survive and thrive. This was the central theme of Globe Business’ Breakthrough Masterclass: Small Biz Edition – Episode 4, “Access to Market = Survival: Unlocking Global Reach in the Digital Age,” held on October 28, 2025.

This episode empowered Filipino entrepreneurs to take their brands beyond local borders through innovation, technology, and digital transformation.

Empowering SMEs for Global Success

The masterclass opened by emphasizing the importance of digital access as the new gateway to global markets. Through digital platforms, even small enterprises can now compete internationally by harnessing the right tools, technology, and strategies.

Featured Speakers

🔹 Anna Magkawas – Founder & CEO, Luxe Beauty and Wellness Group

In her session, “The Nuts and Bolts of Cross-Border E-Commerce,” Anna Magkawas shared her experience building a thriving beauty and wellness brand that successfully reached international markets. She discussed the essential steps in managing cross-border operations — from logistics and marketing to building customer trust online.

🔹 Mel Nava – Co-founder and CEO, ZendEase by 1Export

With her talk “Go Global: Taking Your Pinoy Brand to the World Stage,” Mel Nava inspired entrepreneurs to expand confidently into international markets. She provided actionable insights on exporting Filipino products, navigating compliance requirements, and building globally competitive brands with digital tools.

🔹 Haidee Glifonea – Director of Sales, Omni Channel, Globe Business

Representing Globe Business, Haidee Glifonea spoke about “Your Connection to the World: The Technology Behind a Global Business.” She highlighted the importance of digital infrastructure, connectivity, and innovative tech solutions in helping MSMEs scale their reach beyond borders.